That year, the company's accounts grew to 1, department stores and more than specialty stores. Sanders announced that he planned to double the size of some of its new in-store shops to an average of 2, to 3, square feet, compared to the to 1,square-foot range of the current ones.
In , the company continued its aggressive outlet-store expansion, presented a new Nautica Competition activewear label, announced a licensing deal to sell women's wear under the Nautica label in August , and announced a licensing agreement to market Charles Goodnight robes and loungewear. The company opened new shops and expanded In September , it announced its entry into the home-furnishings market with three home-textile licensees: Dan River for sheets and bedroom ensembles; Ex-Cell Home Fashions for shower curtains, bath accessories, and table linens; and Leshner Corp.
The women's line, produced through a licensing agreement with Bernard Chaus, opened in more than new in-store shops. In , the company announced a joint venture with Financo to distribute the Nautica men's collection throughout Europe, where it would open a showroom in January , a license agreement with Unionbay to design and market a men's denim collection, and a license agreement with Kellwood Co.
Nautica Enterprises ended fiscal with in-store shops and saw potential for an eventual 1, such shops--a number reached at the start of the millennium. It expanded the size of of its stores in , of which over 40 featured a separate area for the Nautica Competition line.
Nautica ended fiscal with 58 freestanding stores and in-store shops in 30 foreign countries. New openings scheduled for included Argentina, Brazil, and Beijing, China. Nautica Enterprises had virtually no long-term debt in In fiscal , Nautica International, Inc. Sportswear included sweaters, woven and knit shirts, rugby shirts, pants, and shorts. Outerwear included parkas, bomber jackets, and foul-weather gear. Activewear included fleece and french terry tops, french terry pants and shorts, T-shirts, and swimwear.
This clothing came in three principal groups: Anchor, Crew, and Fashion. State-O-Maine, also a wholly owned subsidiary, was offering Nautica-brand robes and loungewear, sportswear, and swimwear under the Bayou Sports label, apparel designed and sourced for private-label programs--which were first introduced in and robes and loungewear under the Charles Goodnight label. Except for the Nautica-brand furnishings, these products were more competitively priced and more broadly distributed than the company's other offerings.
Nautica products were being sold primarily to leading department and specialty stores. State-O-Maine was selling primarily to department stores, including the first four above, and such national chain-store operators as J.
Penney and Sears, Roebuck. Nautica Enterprises maintained a high profile for its products by advertisements in national and regional magazines and through a cooperative advertising program with its retail customers. This effort was being augmented by a series of special events and sponsorships. In fiscal , the company was the official clothing sponsor for the U. Sailing Team and the official apparel sponsor for two events on the Senior Professional Golfers' Association tour. The Nautica name and related trademarks were being licensed for sale abroad--both wholesale and through a number of retail stores--by Nautica Apparel, a wholly owned subsidiary.
It was operating three warehouse and distribution facilities in Rockland, Maine, two of which were owned by the company and the third leased. It was leasing administrative and sales offices and a design studio in Manhattan and was also leasing sales offices in Dallas.
Nautica entered the late s on solid ground. In , the firm purchased the E. Magrath Apparel Co. The company also expanded its product line with the addition of bed and bath products and plans were set in motion to create a housewares and furniture line. During that year, Nautica introduced a women's swimwear collection. In however, Nautica terminated its license agreement with Bernard Chaus--the firm that manufactured the Nautica's women's sportswear line.
While Nautica remained a powerful force in men's fashion, the women's sportswear line did little to boost profits. As such, the company focused on launching various different products targeted towards women including a sleepwear line that debuted in January A December WWD article commented on the strategy claiming that, "although it still is without a women's sportswear collection, Nautica is hoping that other product categories will keep the Nautica brand alive in women's minds.
Nautica is a high-end brand and this classic fit soft cotton polo shirt illustrates why the company has earned such a stellar reputation. The following Nautica product has over 4, reviews. Featuring a drawstring tie waist and rib cuffs, these pants will keep you comfortable all night long. My husband has always worn Nautica sleepware. The length is perfect for him. Other brands are usually too long.
Featuring an elasticized waistline, two front pockets with button top flaps, and open cuffs with snap closures. This elegant robe is available in a range of sizes and colors to suit your style whether lounging by the pool or relaxing around your home. This is a great, fashionable robe. Good construction and good fabric.
Husband loves it. I trust Nautica brand for sheets and towels too. They never let me down. The following Nautica product has over 3, reviews. The 5-pocket design is timeless. And they added stretchy fabric to give you a comfortable, flexible fit that moves with you through the day.
The built-in SuperFlex denim technology delivers a contour waistband and all-day comfort. Together, they make these jeans easy to wear, right out of the box.
Starting with only six outerwear styles. Today, we continue to be defined by our original vision of reimagined nautical style. With a refreshed take on our heritage, we create high-quality fashion that delivers versatility and comfort.
Nautica is a leading global lifestyle brand for men, women, and children, which includes home bedding collections.
As a nautical-influenced classic American sportswear brand, we inspire and enable people to experience the joy of water. Today, Nautica is one of the most recognized American brands throughout the world, with over 35 categories available in more than 65 countries with 76 Nautica stores and International stores, and over 1, Nautica branded shop in shops worldwide.
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