He had become just as popular as some of the franchise's most notable figures, such as players Michael Jordan, Scottie Pippen, and Dennis Rodman, as well as head coach Phil Jackson. Benny is one of the longest-tenured mascots in the NBA and in all of professional sports. The current and most popular Benny has had many "relatives" or family members over the years.
His great-grandfather, in the late 60s, was the first NBA mascot. A slim, dunking bull mascot named " Da Bull " was added at the time. That is why his uniform number is Da Bull does not have a tail like other Bulls. He lost his tail while practicing his amazing dunks at the United Center. By not having a tail, Da Bull has been able to perform even more slam dunks and tumbling because his long, skinny tail no longer gets in the way. An injury to his hoof during the Bulls season sidelined Da Bull briefly, but he returned to the trampoline after a short recovery period.
In , the current version of Benny The Bull was introduced. He has been acclaimed as one of the most popular mascots of all time, including being named the most popular mascot in sports by Forbes in Dinhopl, A. In Tussyadiah I. Horton, D. Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19 , Hu, Y. What we Instagram: A first analysis of Instagram photo content and user types.
Kim, J. Computers in Human Behavior, 62 , Madu, Z. SB Nation. Moran, E. Front Office Sports. Nielsen Sports. Nielsen sports commercial trends. On the cusp of adulthood and facing an uncertain future: What we know about Gen Z so far. Pew Research Center. Pegoraro, A. Sports fandom in the digital world. Pederson Ed. Sehl, K. Siguencia, L. Procedia Computer Science, , Su, Y. International Journal of Sport Communication , 13 3 , Vrabel, J. Lions and tigers and bears and zips and banana slugs and purple cows — oh, my!
Wandel, T. Brand anthropomorphism: Collegiate mascots and social media. In a post on his Facebook page Friday, Anderson wrote that he's stepping down as the popular mascot on June In what's been an impossibly difficult choice to make, I've decided that June 30th will be my final day at the Chicago Bulls, where my heart will forever live.
The Bulls confirmed they offered Anderson, who was named NBA mascot of the year in , a contract and said the mascot will return in some form.
When Anderson replaced Dan LeMonnier in , the shape of the costume changed. Anderson, who declined comment, had an acrobatic but occasionally aggressive, over-the-top style that made some laugh and ruffled others.
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