Yet the German team was able to turn the situation to their advantage. At halftime, Adolf Dassler, who was present at the match, replaced the players' shoes with different ones, spiked better to provide good adhesion to the wet turf. This suddenly gave the Germans an advantage over the championship favorites, who kept playing wearing old-style cleats. Germany won, while the cleats changing story, along with the national team's victory, became known as the Miracle of Bern.
See also:. The three stripes origin. The Miracle of Bern. The author: Natasha Tsi Interior designer, art and movie reviewer. Fashion All that she wants: Bottega Veneta's Puddle Boots Waterproof, massive but lightweight, rubber boots were first spotted at the Bottega Veneta Fall presentation. Fashion Pantone color of the year: next season collections Classic Blue, the color of , has been replaced by two new ones — Illuminating and Ultimate Gray.
Recommended posts for you. From Prada to Chanel. Fashion Editorial: Delicate Questions The communications specialist Daria Ivanova can create an image, empahasize merits, find a personal approach to everyone, the list goes on. With sport being a globally televised activity with billions of viewers, the importance of an instantly recognisable brand in this fast-paced world is paramount - and German giant Adidas has managed to fundamentally change its logo twice and still retain a coherent brand identity.
Adolf 'Adi' Dassler first started making shoes in , registered his company's name in , and started using three stripes to identify its footwear in But it wasn't until , when the trefoil logo was unveiled, that Adidas had a logo design that would become legendary. When Adidas expanded into the leisure and apparel markets, its famous the trefoil logo was developed.
The mark was chosen from more than ideas put forward. While it still included the three stripes, its three-leaf shape is meant to represent the main landmasses of the Americas, Europe and Africa, and Asia respectively.
The intersecting lines across the three forms signify diversity. While the trefoil later became a corporate symbol, it's this logo that has been scored into the cultural consciousness. Thanks to the trefoil, the company was no longer the preserve of athletes. All of their apparel features the iconic Adidas logo in some form or the other, making the logo the chief element of their clothing design. Best of all, Adidas has managed to tie a message to its logo.
When people see Adidas apparel or see someone else wearing it, they immediately associate the apparel with quality and athleticism. It is this association that keeps many customers coming back to Adidas time and time again. While great, quality logos are important for any company, they are vital for companies such as Adidas and Nike, which anchor their entire marketing strategy to their logo. Sign in. Log into your account. Forgot your password?
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